The Brand Strategist


Rachel Hong (洪佳颖)

Born in China and raised in New York, Rachel is a bilingual marketing professional with 7 years of combined experience in B2B technology (travel and ad tech), digital publishing, and agencies (media, PR, and advertising).

She has worked for leading companies across industries including Mindshare, Business Insider, Publicis, Citibank, Porter Novelli, Monsanto, ShareThis, and Travel Tripper.  

By day, she is a marketing manager working in the travel tech industry; by night, she’s a brand and career coach who helps individuals achieve career success through the power of personal branding and storytelling.  

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Why Work with Rachel

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Bilingual & Bicultural

Rachel speaks your language and can help you understand how to get in and/or succeed in American workplace.

A first-generation Chinese immigrant who came to NY at age 11, she is fluent and well-versed in both languages and cultures. She frequently uses jokes and analogies to explain complex cultural nuances and business concepts to her students.


Storyteller & Copywriter

As an experienced marketer, Rachel knows how to win the audience with a compelling pitch.

Using strong copywriting and persuasive storytelling skills, she helped Business Insider win $5 million+ advertising deals from Fortune 500 brands against bigger publishers like Wall Street Journal and Forbes. She also assisted ShareThis in winning Fortune’s Best Place to Work award and helped Travel Tripper earn Best CRS Award from Hotel Tech Report.

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Networker & Connector

Rachel is an expert in networking, making friends with people across industries and around the world.

By leveraging her social network and knowledge into different disciplines and roles, she frequently connects her students to the right people and resources to help them grow their career.

Happy Clients



Database Manager at Haver Analytics

I have had the pleasure taking career coaching classes from Rachel. She not only gave me unique ideas, but also shared invaluable insight regarding how to establish great relationships with industry professionals. I was very lucky to get to know Rachel and definitely love to seek more guidance from her in the future.



Statistician/Consultant at After Inc.

Rachel is full of experience and passion in marketing industry. She coached me on networking skills by sharing examples and personalized tips, which are very helpful and practical. She also shared information about career and industry events with me. Thanks Rachel!